Guide · GEO
What is GEO (Generative Engine Optimization)?
SEO ranks you. GEO gets you cited. A simple definition and method for Quebec businesses.
Updated October 20, 2026 · by EMPRYNT, AI visibility agency in Montreal
Definition
GEO (Generative Engine Optimization) covers the actions that help AI answer engines such as Google AI Overviews, ChatGPT, Gemini and Perplexity understand a business, trust it and cite it in their answers.
GEO vs SEO: the difference
| SEO | GEO | |
|---|---|---|
| Goal | Rank in search results | Get named in the AI’s answer |
| What the customer sees | A list of links | An answer that cites two or three businesses |
| Key signals | Relevance, technical quality, links | Clear answers, consistent information, mentions on trusted sources |
| Relationship | The foundation | Built on top of SEO |
How GEO works
- Be readable: indexed pages, crawlers allowed, clear text rather than images or animations.
- Answer: one page per real customer question, with the answer in the first sentence.
- Be consistent: the same information on your site, Google Business, directories and social media.
- Be confirmed: reviews, articles, partners and discussions that talk about you.
Example questions to target
- “What is the best aesthetic clinic in Laval?”
- “Who is the best accountant for a small business in Longueuil?”
- “Which agency can make my business visible in ChatGPT in Montreal?”
Frequently asked questions
Does GEO replace SEO?
No. AI tools rely heavily on what search engines index. SEO remains the foundation; GEO builds on top of it.
Is GEO useful for a small local business?
Yes, especially for questions tied to a city and a specialty (“aesthetic clinic in Laval”). These are often the first ones where a local business can get cited.
How do I know if my business is cited?
Ask ChatGPT, Google and Perplexity the questions your customers ask, including your city. Note who gets named. Repeat every month.
See also: how to show up in Google AI, ChatGPT and Perplexity.